Ciao Q1

Welcome Back to Your Dose of Lifestyle Trends and Headlines

Here’s the Scoop!

I took a three month break from sending this out due to many exciting developments -

Top of mind- I was featured in Financial times on January 30th.

If you haven’t seen my post on LinkedIn or Instagram about the experience it was a dream come true. The journalist - Isabel Woodford, sent me a message out of the blue in early January asking if I would be willing to be interviewed for her piece coming out in early February. It was on the cover page of FT Weekend (!!) wow. Find it linked here.

If you’re new to subscribing, I love talking about mindset but without the magical aspect. I love neuroscience and love sharing how rewiring your brain can be life-changing. Want to learn more? Here is a link to a short podcast episode about dreaming with purpose and neuroscience 101. Listeners have been reaching out saying this podcast helped them land their dream job, clients and/or lifestyle.

As a refresher, when I talk about dreams - there are three categories (possible, stretch & impossible). This was an impossible dream.

Dreams are SO important, I believe it is an invitation from God for area as to where we are being called to grow and make an impact. Dreams (that are good for us) take us on a journey that If you become the best version of yourself has the potential to impact others, organizations and the world.

Speaking of Dreams - the luxury towel company that I invested in last year is launching this summer! (more to come)

We’ve been working hard…A couple of new clients I’m over the moon about - Incode ($1.25B valuation) a SF based company that solved fraud for banks in Central & South America first (LATAM) and is now in 10 countries. They own their tech and can detect fraud (even if its AI generated).

Interested in learning more about implementing Incode products at your family office, business, or organization? Send me a reply with “Incode".

We’ve secured 4 interviews for them in just 3 weeks, which is more press than their pervious five other PR firms managed to get in 2 years.

We’re also working with a Y-Combinator founder (with 1 exit) who launched “go-puff” but for college students. If you are (seriously) interested in this deck, reply with “deck” and I will send.

What's Next:

• New Partnerships: DOAC: One of my investments in 2022 was in a premium podcast ad agency (they sell ads for all your favorite podcasts likely), they’ve secured Diary of a CEO as a client in terms of offering ads. Currently the #1 podcast in the world, if you have a product or service that you want to advertise, please get in touch.

• We’re securing several deals on behalf of our clients for DOAC - they are growing by hundreds of thousands of downloads every week (currently in the millions of downloads/episode - lock in pricing for Q2 by reaching out to us! We will share their specific downloads if seriously interested in sponsoring.

Re-launching a Service -

• With this new access to DOAC and other top podcasts that have millions of downloads/episode. We’re bringing back creating custom podcast ad strategies for our clients. We’ve worked with Chime, ZocDoc, Grammarly and a few others to scale them through podcast ads.

• If you are interested in reaching highly niche audiences across institutional investors, board members, angel investors, and the C-Suite in addition to a highly engaged consumer audience - reply to this email with the phrase “podcast ads.”

  • On average, clients spend 50-75% less on podcast ads compared to Google or Meta ads, while reaching about double or triple as many people with podcast ads than digital ads alone.

    Trending Upcoming Events in the USA & Europe (May & June):

• Hamptons Tech Week (June 4-6) - East Hampton

• Cannes Lions (more info below)

• April Polo - Wellington

• Summer Polo (Greenwich)

• Royal Ascot (June)

• Opening polo match of the season at the Santa Barbara Polo & Racquet Club (May)

Cannes Lions - outstanding event

The Cannes Lions International Festival of Creativity, held every June in the French Riviera, is one of the most prestigious events in the advertising and creative industries. This week-long celebration brings together global leaders, innovators, and visionaries to showcase groundbreaking work in advertising, marketing, and digital media. The festival is renowned for its inspiring talks, thought-provoking panels, and a stunning array of award-winning campaigns that push the boundaries of creativity.

The access to other decision makers is unparalleled.

I would 100% be attending this year if it were not for the fact that I was invited to speak at The SPAC conference (June 17-18) in West Chester, NY.

Spring has Sprung & so has Sustainability (or has it?)

Mini- Headline Roundup

Vogue Business: As tariffs cause chaos across fashion’s supply chain, what happens to sustainability? 

• Well before the election, I was sad to see over the last few quarters that most firms are dropping green initiatives from their deal requirements. However, there is a renewed interest lately

• I understand that this comes from a green bubble that has burst as most SPACs tanked the perception of the green climate “market”.

• We’ve seen incredible returns in sustainability focused companies- it isn’t just a buzzword! We hope to keep driving this forward.

Vogue Business: Everything you need to know about changing EU regulations

WSJ: Trump Plans to Impose 25% Tariff on Imported Vehicles

WSJ: Looming REAL ID Deadline Is Creating a Real Headache for Fliers (May 7th!)

Bloomberg: BlackRock's Panama deal will proceed despite China's concerns 

Financial Times: Hedge funds slash stock bets and leverage amid market volatility

Robb Report: Designer David Alhadeff on Investing in Your Kitchen and Why Wallpaper Is Cool Again

Ciao,

Elena